Marketing

Media Planet: Print is not Dead

Everyone knows digital media has exploded and print circulation is in decline, but marketers who buy into the mistaken notion that print is dead and buried are doing themselves a disservice and missing out on a very real and, ironically, novel way to connect with their target audience.   Read More at https://www.mediaplanet.com/at/blog/insights/print-is-not-dead

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HubSpot: 7 Amazingly Effective Lead Nurturing Tactics

Lead nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. You want to actively move the prospects you’ve created through your marketing and lead generation efforts, to the point where they become paying customers. Some tactics on how to nurture leads are…

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