Marketing

10 PREDICTIONS FOR MEETINGS AND EVENTS IN 2021

The coronavirus understandably caught the events industry flat-footed last spring. Who can predict a once-in-a-century disease? But nearly a year into the pandemic, there’s been time to experiment, learn, adapt and develop better strategies going into 2021. Live events are going on, and will only pick up toward the second half of the year. That…

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Media Planet: Print is not Dead

Print hasn’t disappeared, but its role sure has changed. Newspapers, for example, are no longer the cornerstone of marketing. Heck, neither is TV! People have more news and entertainment choices than ever before and myriad ways to consume them. Advertisers have to embrace an integrated content marketing approach. What’s funny is that print, once the…

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HubSpot: 7 Amazingly Effective Lead Nurturing Tactics

Lead nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. You want to actively move the prospects you’ve created through your marketing and lead generation efforts, to the point where they become paying customers. Some tactics on how to nurture leads are…

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