Three prominent global ad agencies (Magna, Zenith and GroupM) recently issued their final forecast for the ad marketplace in 2021 and a look at 2022. Forecast were provided for both the U.S. and global markets. In 2021 the ad marketplace was driven by digital media, specifically social, search and video which was more robust than…
We at TSNN can probably speak for a lot of event industry professionals when we say “good riddance 2021!” with perhaps more gusto than in past years (other than the dumpster fire that was 2020, of course). While many of us are likely feeling cautiously optimistic about our industry’s recovery given the global health challenges…
Over the last two years, people have gone through a lot of changes both personally and professionally. To thrive in 2022, business-to-business (B2B) companies must lean into digital-first marketing and sales. COVID restrictions and lack of in person interactions required all companies to pivot to a digital-first motion. However, only 8% of B2B companies…
The coronavirus understandably caught the events industry flat-footed last spring. Who can predict a once-in-a-century disease? But nearly a year into the pandemic, there’s been time to experiment, learn, adapt and develop better strategies going into 2021. Live events are going on, and will only pick up toward the second half of the year. That…
Like many industries during the ongoing coronavirus pandemic, digital advertising and media have suffered greatly over the course of 2020. Furloughs and layoffs skyrocketed among global marketers during the past year, with an estimated 35,000 agency jobs cut and more expected to be lost in 2021. National TV advertising is where much of the advertising…
COVID-19 has shocked the world and sent economies spinning. It was late-2019 when the virus first appeared in the Chinese city of Wuhan. Initially, it only affected China, but its effects are now felt around the globe, with many countries in lockdown. Many businesses are fighting to survive, and marketing will be an essential part…