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Top Marketing & Sales Trends to Thrive in 2022

Over the last two years, people have gone through a lot of changes both personally and professionally. To thrive in 2022, business-to-business (B2B) companies must lean into digital-first marketing and sales.    COVID restrictions and lack of in person interactions required all companies to pivot to a digital-first motion. However, only 8% of B2B companies…

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How Digital Advertising Will Change in 2021

Like many industries during the ongoing coronavirus pandemic, digital advertising and media have suffered greatly over the course of 2020. Furloughs and layoffs skyrocketed among global marketers during the past year, with an estimated 35,000 agency jobs cut and more expected to be lost in 2021. National TV advertising is where much of the advertising…

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The coronavirus understandably caught the events industry flat-footed last spring. Who can predict a once-in-a-century disease? But nearly a year into the pandemic, there’s been time to experiment, learn, adapt and develop better strategies going into 2021. Live events are going on, and will only pick up toward the second half of the year. That…

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