Like many industries during the ongoing coronavirus pandemic, digital advertising and media have suffered greatly over the course of 2020. Furloughs and layoffs skyrocketed among global marketers during the past year, with an estimated 35,000 agency jobs cut and more expected to be lost in 2021. National TV advertising is where much of the advertising…
COVID-19 has shocked the world and sent economies spinning. It was late-2019 when the virus first appeared in the Chinese city of Wuhan. Initially, it only affected China, but its effects are now felt around the globe, with many countries in lockdown. Many businesses are fighting to survive, and marketing will be an essential part…
From diving head-first into webinars to making up for suddenly irrelevant editorial calendars, leaders at five magazines tell us how they’re making it work. The extent to which the COVID-19 pandemic will impact publishing is still coming into focus, and, as our content director noted last month, will likely take years to fully assess. Absent the luxury…
If you’re like many business owners out there, the coronavirus pandemic has rocked your world. According to a SHRM study, 62% of small businesses say they have experienced a decrease in revenue since the start of Covid-19. To deal with this change in cash flow, you may find yourself having to change up other processes for the…
The COVID-19 crisis is an unprecedented period in recent times, a sequence of events that has suspended large parts of human activity and upset economies all over the world. It may be followed by a major economic recession and trigger deep changes in the way the global economy is organized. Locked in our homes, we…
The coronavirus pandemic has caused a considerable drop in advertising spending. Ad spends are down 9% on average across Europe, with Germany and France falling by 7% and 12% respectively. Three of this years quarters are expected to have a greater impact than the financial crisis in 2008. There’s a rule of thumb in the…