We at TSNN can probably speak for a lot of event industry professionals when we say “good riddance 2021!” with perhaps more gusto than in past years (other than the dumpster fire that was 2020, of course). While many of us are likely feeling cautiously optimistic about our industry’s recovery given the global health challenges…
Over the last two years, people have gone through a lot of changes both personally and professionally. To thrive in 2022, business-to-business (B2B) companies must lean into digital-first marketing and sales. COVID restrictions and lack of in person interactions required all companies to pivot to a digital-first motion. However, only 8% of B2B companies…
The coronavirus understandably caught the events industry flat-footed last spring. Who can predict a once-in-a-century disease? But nearly a year into the pandemic, there’s been time to experiment, learn, adapt and develop better strategies going into 2021. Live events are going on, and will only pick up toward the second half of the year. That…
Print hasn’t disappeared, but its role sure has changed. Newspapers, for example, are no longer the cornerstone of marketing. Heck, neither is TV! People have more news and entertainment choices than ever before and myriad ways to consume them. Advertisers have to embrace an integrated content marketing approach. What’s funny is that print, once the…
Lead nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. You want to actively move the prospects you’ve created through your marketing and lead generation efforts, to the point where they become paying customers. Some tactics on how to nurture leads are…