If you’re like many business owners out there, the coronavirus pandemic has rocked your world. According to a SHRM study, 62% of small businesses say they have experienced a decrease in revenue since the start of Covid-19. To deal with this change in cash flow, you may find yourself having to change up other processes for the time being, such as your marketing strategies.
Marketing During Covid-19: 5 Tips
The Covid-19 pandemic has changed the lives of consumers and businesses alike. And, with this major change and a “new normal” comes a new way to market to customers.
To pivot your marketing amidst the coronavirus and help keep your business thriving during trying times, use these five Covid-19 marketing tips.
1. Reassure Your Customers
Your customers are your business’s #1 fans. Without them, you wouldn’t be the successful business you are today. In a time with so much uncertainty, you need to reassure your customers that you’re there for them and that your business isn’t going anywhere.
So, how do you tie in reassuring your customers into your marketing tactics? So happy you asked! To inform your customers about how you’re responding to the coronavirus and let them know you’re there for them when they need you, you can:
- Send out email updates
- Post regularly on social media
- Add information in customer accounts (e.g., on the dashboard)
Reassuring your customers that everything is going to be OK is a must during this pandemic. Trust me when I say this: your customers will appreciate the updates and your sensitivity toward the situation.
When reassuring your customers, keep a calm tone with a positive message and relevant language. And, remember to include how they can contact you if they have any questions.