Over the last two years, people have gone through a lot of changes both personally and professionally. To thrive in 2022, business-to-business (B2B) companies must lean into digital-first marketing and sales.
COVID restrictions and lack of in person interactions required all companies to pivot to a digital-first motion. However, only 8% of B2B companies rated their digital-first sales and marketing efforts as excellent in 2021. “Digital-first marketing and virtual selling is no longer a nice-to-have for B2B companies – it’s a top requirement and companies must invest in digital-first marketing i.e. brand, messaging and positioning, unique and differentiated content and top channels like websites, emails as well as virtual sales to accelerate revenue generation.” said Mariya Finkelshteyn, Founder and CEO of Orchid Agency.
Entice audiences with an engagement hub and develop always-on experiences that create lasting benefits for prospects and customers and generate more leads and sales. In fact, more than 70% of decision-makers prefer remote interactions.